Engaging Communities

Module description

This module focuses on communities in rural tourism areas. Sustainable tourism development at different destinations depends strongly on the motivation and engagement of local communities. This module presents three core topics: stakeholder management, collaboration and networking. These topics guide the way, from the identification and prioritising of stakeholders in the region, to creating professional collaborations and networks to reveal the potential of the area.


Case study 1: Stakeholder Management

The first case study will give insight into stakeholder management. The case provides basic knowledge and discusses issues and challenges as well as strategies used in stakeholder management. The case is delivered as an interview with the destination development expert Mr. Mason.


Case study 2: Collaboration

The second case of the module, gives an example of a successful and creative trans-national collaboration initiative on the case of the ‘ODER Culinarium’. This examples provides insights into collaborative activities as well as is meant to stimulate innovative, out-of-the-box thinking from the participants.


Case Study 3a, 3b: Networking

The third topic, Networking, is discussed, using two different cases. The first case, 3a, is a best-practice example of a trans-national cloister network KLOSTERLAND. The second case, 3b, focuses in the institutionalisation of tourism network using the Canadian holiday destination Mount Macquarie to illustrate the complexity of a destination network, challenges a TMO encounters and external factors jeopardizing the success of sustainable networking.



Take this short quiz to check what you learnt from the case studies. If you have doubts you can discuss with your trainer during the next meeting.


Reflective assignments

The reflective assignments are meant to be a set of open questions you can reflect upon during the online part of the module. The goal is to relate what you have learnt in the module case studies with your professional practice. When you next meet with your trainer and colleagues, you will have the opportunity to discuss these questions all together. You can also start discussions about them in the sharing platform with your national and international colleagues.

What approach did you apply to identify all relevant stakeholders?
What were the main challenges during planning and executing a Stakeholder Dialogue?
What characteristics of your region may present the opportunity to form a collaborative product?
What do you deem as the most challenging obstacles when collaborating with partners to create a new product?
What aspects of the collaboration may cause difficulties when introducing a newly created product on the market?
Based on the given examples, what are the challenges a region might face at a rural destination in the implementation of a tourism network?
What would be your tactics in avoiding or tackling these problems?

Sharing Platform

The sharing platform is meant to be an experience sharing virtual place, where to discuss the the design and development of the touristic products, which are the output of this training course.
Your trainer will post a summary of the discussion you have in class at the end of each module about how the module supported you in the designing and development of the innovative touristic products. Furthermore, you can join your national colleague and keep in touch with them, during the online part of the module, and you can catch up with what is happening in the other countries involved in the project!


Satisfaction Survey

Now you have completed the module! Congratulations! Help us to improve the learning experience for next modules and future users.