This module provides an introduction to entrepreneurship, from basic principles and terminology thanks to case studies and newspaper articles. The highlights of this module will provide tourism business managers the necessary competencies to understand the entrepreneurship environment in rural areas. Additionally resources have been designed to give the knowledge on how to succeed with a start-up.
The highlights of this module will provide the tourism business managers with the necessary competencies to understand the management concepts and be able to implement it in their rural business – for that reason, the topics are easily understand and were chosen accordingly.
This module provides an introduction to the Information and Communication Technologies (ICT) basis, from basic principles and terminology to case studies and newspaper articles. The ICT module shed lights on the main ICT concepts that small and medium business managers should be aware of. It will provide a set of pre-define web technologies to enhance business management, enabling the participants to use the internet as a tool for communication and marketing, accessing websites and use search engine optimization.
This module focuses on communities in rural tourism areas. Sustainable tourism development at destinations depends strongly on the motivation and engagement of the local communities. This module focusses on three core areas: stakeholder management, collaboration and networking. These three topics guide the way from the identification and prioritising of all relevant stakeholders in the region, to the professional set-up of collaborations and networks to utilize the potentials of the area.
This module provides an introduction to Marketing, from basic principles and terminology to case studies and newspaper articles. Nowadays, marketing term is widely used by everyday people, without getting to notice it. Taking into account the generality of the topics related to marketing – communication, innovation, selling, branding, distribution, public relations, advertising, promotion, market research, and so on – this module will highlight the main concepts considered to be important.
This module is designed to enable business managers, service providers and decision makers to understand the concept of sustainability in tourism and to engage community stakeholders in collaborative actives to analyse their own sustainability and to commonly develop strategies and projects for improving their performance in different aspects of sustainable tourism. Case Studies, articles as well as theoretical knowledge is used to discuss the different forms of sustainable tourism, outline sustainable development in tourism, emphasis on the importance of community participation and provide ideas for sustainable mobility innovations at the destination.